JUNE 2

Well, obviously I'm not obsessed with blogging, but if you are reading this, you may have some unanswered questions about using WorldClips that I hope to answer.  At $25 a year for 5000 clips from 50 world locations, many would wonder why we would sell our clips so cheap. Truth be told, WorldClips is our "discount outlet" for the productions of Isaacson Communications, Inc.  The entire inventory was shot between 2000 and 2004 on the then highest quality NTSC equipment.  Now that the world has migrated to HD (and we have gone a step beyond and are now shooting 4K ultraHD) it is time to make these collections available to cost-conscious producers of web videos and video home pages.  These are the groups who can use WorldClips to best advantage.  By importing WorldClips into Final Cut (or even iMovie) and exporting them as 1080p files, web video producers can create HD projects for a fraction of what it would cost to buy individual clips from other providers.

A risk of $25 for 5000 clips?  Try it.  If you're unhappy, write me directly at my personal address at gari52@aol.com and I'll personally make sure you get your money back.  What do you have to lose?  Thanks for reading.

Gary Isaacson
CEO
WorldClips.TV


FEBRUARY 16

WorldClips.TV is the affordable stock footage resource for prosumers and consumers that make up the majority of video content producers. For our professional HD customers we have recommended two of our aggregators, Pond5.com and Artbeats.com because they recognize WorldClips by our brand name.  When you are shopping for HD clips on-line, brand matters.  A video shot on an iPhone from a moving car can be called "HD", but that doesn't mean it doesn't suck.

Today I am very pleased to announce a new home and a new brand for our highest of high-end video stock footage.  As of now, our 4K video stock footage will be represented by Getty Images.  UltraHD was the sensation of CES this year and will be adopted faster than HD once the screen prices start down.  Isaacson Communications, Inc. will be one of the first represented providers of this footage in the world.
 
So when you need the least expensive way to get stock footage for your web productions, you answer is WorldClips.TV , when you have graduated to needing the best quality footage on the market, look for my moniker, by Gary Isaacson, soon to be up on Gettyimages.com



JANUARY 25

Hope you guys had a great holiday season...and now it's time to get back to the fun of turning out creative content.  Do we have the best jobs in the world or what?

When I wear my producer's hat, I'm obsessed with getting value for my budget.  When the production is yours, you want every dollar to show up on the screen. 

Conversely, the commission based business model still employed by many advertising agencies rewards them for over-spending the client's money.   I started as an advertising agency and I got rid of this conflict of interest by charging a flat retainer based upon a yearly budget.   My interests and the client's were thus aligned.   I was always looking for value because I knew my client's reach would be greater and his advertising more successful if I could produce the message for the least cost and badger time salesmen into giving me the lowest rates on the card.

As a young man the “old hands” told me that the advertising game was about getting as much from the client while you can because we all eventually get fired. Also, they preached the truism that there are only so many clients worth having and to get them, I would need to take them from somebody else.   No wonder I jumped to the independent production side as soon as I could afford it.

So I hope those of you in advertising can make the case for value producing within your company and that those of you working on a set budget (especially if it's on your dime) do what I do; throw nickels around like they were manholes covers. 

You can have 5000 top quality stock footage clips of world locations when you subscribe to WorldClips.TV for a mere $25 per year.  You knew I would come back to self-promotion eventually, but it pays to advertise and this posting is free.